Overview

Terms: Full-time, salaried position

Reports to: Director, Marketing and Communications

Department: Marketing and Communications

Direct Reports: none

Indirect Staff: none

The Marketing and Communications Coordinator plays an essential, supporting role in maintaining the quality and effectiveness of Artscape’s marketing and communications activities, and in supporting colleagues enterprise-wide on shared projects and initiatives. This role applies critical thinking, specialized knowledge and a client focus to tasks, which include, but are not limited to: social media content creation and curation, monitoring and reporting; digital marketing and promotions; website content creation and maintenance; and departmental organization and administration. This role works with staff members across multiple departments at head office and with Artscape properties (hubs) across the organization to help them understand and apply marketing and communications policies and procedures.

RESPONSIBILITIES

Communications and Marketing

Using excellent writing skills demonstrating mastery of tone and style, supports Communications Manager with writing and/or editing of blog posts, marketing messages and other content, as needed
·         Posts content for all organizational blogs in a timely manner and works with designer to ensure imagery and layout is on-brand

Applies specialized knowledge of marketing best practices, including audience targeting, etc. as well as and strong understanding of Adobe In Design and other digital marketing platforms, to design content for email marketing campaigns (newsletters, invitations, etc.) and prepares, schedules, distributes and measures campaign effectiveness
Creates digital graphics materials, such as digital ads and graphics for email campaigns/blog posts and video / motion graphics, as needed
Assists Communications Manager with coordinating content collection, layout and distribution of internal e-newsletter; applying marketing best practice to ensure stakeholder engagement and growth of open and CTR rates
Responsible for email list management, providing regular updates to internal and external distribution lists are updated and accurate and compliant with CASL regulations
Provides support to the development of an integrated marketing and communications editorial calendar and assists with fulfillment of objectives
In coordination with Communications and marketing team and cross-departmental staff, measures and reports on promotional and social media campaigns and activities for Artscape initiatives
Supports public relations (PR) activities through researching relevant media influencers, monitoring media mentions (Meltwater), tracking digital/print media clippings and measuring performance
In consultation with other Artscape teams, monitors performance of all Google AdWords campaigns
Social Media

In consultation with Marcom Director, plans and executes content strategy on all social media channels (Twitter, Facebook, Instagram, LinkedIn, etc.) for Artscape head office and liaises with and supports Artscape hub staff to maintain content, activity and engagement on hub social media channels
Develops and manages social media content calendar and drafts social content (text/images/graphics) according to accepted standards & best practices; ensuring accuracy through fact-checking and proofreading of social posts
With support from Marcom Director, develops social media campaign strategies and coordinates deployment
Conducts administration for social media accounts; and stays abreast of trends and updates to social media platforms, applying and sharing best practices
Maintains Artscape’s social media guidelines and provides guidance and support to hub content managers, sharing knowledge of social media best practices
Liaises with other departments to schedule and fulfill sponsor recognition on social and digital platforms, delivering on stakeholder expectations and achieving excellence in client/partner service
In coordination with Art Director, creates engaging digital imagery and graphics for social media, such as infographics, mini video clips for live posts, etc.
In coordination with other staff teams, tracks, measures, analyzes data and reports on the success of all social media campaigns and activity on a monthly basis, using Google analytics, Meltwater Engage and other reporting tools
Admin Support

Applies knowledge of basic HTML and WordPress content management platforms to perform content updates and build basic web pages on Artscape websites, as needed; coordinates content acquisition; participates in website development projects (i.e. collects user feedback, adds metadata to pages, performs regular content audits to ensure site content is up to date)
·         Supports management of organization-wide image/video media server, appropriately labelling and saving images submitted from all sources using Adobe Bridge; creates records of photo credits/permissions and licensing for special projects

Using project management tool, coordinates all Marketing and Communications team project schedules & deliverables related to Artscape events and projects, setting, reviewing and maintaining workflows to ensure projects stay on track and deliverables are met
Acts as gatekeeper for all digital and print marketing creative requests, working with all departments and designer to vet and support their Marcom needs. Tracks all creative requests
Contributes to Marketing and Communications team meetings and planning sessions, as needed, to help achieve deliverables and measurable organizational outcomes
Develops surveys from time to time in Survey Monkey or other platform
Provides organizational administrative support through HR social postings, updating internal communications documents
Provides admin support on financial reconciliation in accordance with financial policies and budgets
QUALIFICATIONS

Education & Experience

·         Completion of a relevant post-secondary certificate, diploma or degree program in journalism, communications, marketing, business administration or related fields preferred

·         Minimum three (3) years of professional experience in marketing and/or communications

 

Competencies

·         Strong familiarity with communications, public relations and social media planning and evaluation of campaigns and initiatives

·         Experience coordinating social media, email and website content and posts

·         Knowledge of digital marketing concepts and practices, particularly event and membership marketing

·         Solid competency in measuring performance of digital communications, social media and websites

·         Excellent written and verbal communications skills with experience in writing marketing and communications related copy for a variety of audiences in web, social and print

·         Excellent organizational, administrative and time management skills; ability to meet deadlines, multi-task and prioritize, with superb attention to detail in a fast paced environment

·         Knowledge of editing and proofreading practices, Canadian Press style preferred
Team player with ability to work well across diverse teams and communicate ideas effectively

·         Creative thinker who is always striving to improve

 

Technical

·         High proficiency with web and social media platforms including: WordPress, Mailchimp and Hootsuite/Meltwater Engage (or other social media monitoring software), Google AdWords and AdWords Express

Intermediate skills in MS Office Suite, Google Analytics, project management tools such as Asana, as well as working knowledge of Adobe Creative Cloud (particularly Photoshop, InDesign and Premiere Pro)
·         Experience with Facebook Pages / Facebook for Business account administration

·         Awareness of CASL, intellectual property laws, copyright, privacy, accessibility guidelines

Additional Assets

Practical knowledge and ability in photography and basic video creation/editing
Knowledge of or familiarity with video, GIFs and motion graphics production
WordPress website development experience and basic knowledge of HTML
Non-profit sector experience
Familiarity with Toronto’s professional and emerging arts communities
Demonstrated interest in arts administration and/or urban planning/development

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Compensation

Full-Time salary, EFAP program, and health and dental benefits after a 3 month probation period.

How to Apply

TO APPLY   Please respond with:   Specify where/how you found out about the opportunity Your salary expectations A resume A cover letter outlining the qualifications and experience you would bring to the position and how you found out about the employment opportunity Please note: Submissions must include all requirements listed above, including your salary expectations. Incomplete applications will not be reviewed.   Applications will be received in confidence by mail or email and should be forwarded to:   Attention: Human Resources Artscape 130 Queens Quay East, Suite #423 Toronto, ON M5A 0P6 careers@artscape.ca (please note your name and the job title in the email subject line)   No phone calls please. We thank all applicants, however only those being considered for an interview will be contacted directly.   Artscape is an equal opportunity employer and is committed to diversity and inclusiveness in all its work. We work proactively to be fair and equitable in practice and to build diversity into our teams, creative communities, programs and services.   In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Artscape.­

About Toronto Artscape Inc

Artscape is a not-for-profit urban development organization that makes space for creativity and transforms communities.

Our work involves clustering creative people together in real estate projects that serve the needs of the arts and cultural community and advance multiple public policy objectives, private development interests, community and neighbourhood aspirations and philanthropic missions.

Since its beginning in 1986, Artscape has become recognized as an international leader in creative placemaking, a practice that leverages the power of art, culture and creativity to catalyze change, growth and transformation in communities. Artscape achieves its mission through developing and managing unique cultural facilities—including community cultural hubs, multi-purpose creative spaces and artist live/work projects—and delivering programs and services that promote creativity and cultural space development.

Our success is driven by our ability to work effectively across disciplines to align values, leadership, investment and public policy. We work constantly to expand our portfolio, share our expertise and advance the field, offering training, mentoring and coaching, and learning opportunities through our Creative Placemaking Lab and tools and resources on the Artscape D.I.Y. website.

For more information about Artscape, please visit artscape.ca.