-Have you successfully led marketing campaigns that resulted in increased fundraising and donor engagement?
-Do you want to use your digital marketing skills to promote early literacy for marginalized children in high-need communities across Canada?
-Can you craft compelling narratives, adept at swaying both grant committees and the general public?
-Are you looking to channel your passion for children’s literacy into real-world impact?
If you answered YES, you may be our next Marketing and Communications Manager!
Chapter One is a global education nonprofit that envisions a world where all children have the literacy skills needed to thrive. For more than 30 years, we have worked tirelessly to close the literacy gap in high-need communities by providing children with one-to-one reading support at the time they need it the most. Established as a Canadian charity in 2018, we have grown 50-100% each year, increasing the number of children served by 10X over the last five years. Now serving 1800 children in seven provinces and territories and counting, we partner with families, schools, and a growing network of sponsor companies and volunteers to deliver high-impact tutoring programs that help children learn to read in their pivotal first years of school. 90% of the students we currently support are Indigenous, living on or near a reserve. We are on track to again double over the next two years. That’s where we need your help!
As the Marketing and Communications Manager, you will be responsible for developing content and campaigns that engage audiences and drive revenue, as well as proactively building and managing the brand and improving the awareness and understanding of Chapter One programs across a range of audiences including corporate supporters, schools, families, foundations and other donors. A significant part of your role will involve crafting compelling grant applications and formulating clear, persuasive messages in line with Chapter One brand guidelines for a diverse range of stakeholders.You will also be responsible for managing all Chapter One Canada social media channels, ensuring brand consistency across all materials, and supporting the Chapter One team with the creation of presentations, applications, supporting documents and newsletters for internal and external stakeholders.
This is a remote work-from-home position, however you must be residing in, and have the right to work in Canada.
-Oversee all aspects of daily marketing activities, from PR, media liaison, and social media campaigns (organic and paid), to SEO, event management, and brand stewardship
-Maintain and regularly update the Chapter One Canada website with information regarding corporate partnerships, schools, and familiesChampion innovative marketing and communication strategies, leveraging emerging technologies to enhance digital engagement, including webinars, landing pages and marketing automation
-Collaborate closely with Chapter One’s US and UK teams to align with brand messaging, ensuring seamless integration of Chapter One Canada’s activities with global initiativesEnsure all external materials are consistent with Chapter One branding
-Support the Chapter One team, including the CEO, with internal and external communications materials as required
-Regularly monitor and evaluate key performance indicators, reporting on the efficacy of marketing activities in achieving fundraising goals.
-Manage any external design, web and creative agencies/contractors
Required Skills & Qualifications
-Experience in a non-profit environment, preferably in a marketing or communications role
-Experience pitching and coordinating with media, handling media enquiries and generating news stories
-Experience in handling and responding to corporate partnership inquiries and collaborative initiatives
-Proficient in graphic design, including tools such as Adobe suite and Canva
-Proven track record of driving social media campaigns and tailoring content to specific platforms
-Excellent understanding of employee engagement landscape and corporate social responsibility structures in Canadian businesses
-Demonstrated experience collaborating with corporate teams to secure sponsorships and foster long-term partnerships
-Strong creative and innovative thinking abilities
-Diplomacy in difficult situations and ability to inspire others
-Ability to manage a challenging and varied workload and work under pressure
-Excellent communication skills with internal team members and external stakeholders
-Exceptionally strong independent work ethic
-Desire to help strengthen a small but growing organization
-Ability to pass an RCMP background check
-Mission-driven with a big-picture perspective: skilled at navigating challenges and overcoming obstacles
-Collaborative and dependable: friendly, reliable, and thoughtful in teamwork
-Experienced and proficient in managing Google Ad grant campaigns
-Goal-oriented and adaptable: excels in team settings and independently
-Professional and responsible coordinator
-Excellent attention to detail
-Driven by ambitious organizational goals: thrives on tackling challenges
-Persistent and resourceful: always polite in approach
-Entrepreneurial and intrinsically motivated self-starter: dedicated and hard-working.
-Upholds the highest standards: takes pride in all aspects of work.
-Experienced with Indigenous communities: Either resides in or has worked closely with them
How to Apply:
Submit a resume and cover letter highlighting relevant experience and explaining why you are a good fit for this role
Email application to email@example.com
Applications will be accepted until September 14, 2023
About Chapter One Canada
We are a Canadian charity dedicated to transforming children’s futures by providing children with one-to-one reading support at the time they need it the most. Our team is composed of passionate educators, advocates, and volunteers who believe in the power of literacy. Over the years, we have impacted thousands of lives, fostering a love for reading and providing opportunities for children to excel in their academic pursuits and the rest of their lives. By joining our team, you become part of a mission-driven community that values innovation, commitment, and the transformative power of education.
We believe that “it all starts with literacy.” Our success is based on the one-to-one connection we make with marginalized children in poor, remote, and isolated communities to help them learn to read in their pivotal first years of school. The combination of technology and personal, human connection between a caring adult and a child is what sets us apart.
Incorporated as a Canadian non-profit in 2018
Registered as a Canadian charity in 2019
Backed by research and evidence-based methods
Cost-effective and scalable: providing 1:1 reading support to more than 50,000 students across Canada, the US, and the UK
We partner with over 30 Canadian businesses to secure financial backing and online reading volunteers for our efforts to help marginalized children in high-need communities learn to read from coast to coast to coast
High Impact Tutoring:
One-to-one high impact tutoring takes place in the classroom or at home via families’ smartphones.
Conducted by our trained paraprofessionals (Early Literacy Interventionists, or ELIs) recruited from the communities we serve.
Sessions occur 3-5X per week and are 5-minutes long to maximize a young student’s attention span and work with the student at their proximal zone of development.
Online Reading Volunteers:
In the first program of its kind in Canada, we invite corporate donors to optionally enrol their employees as online reading volunteers..
Corporate volunteers provide weekly, 1:1 15-30-minute reading support to high-need children in under-resourced classrooms using our custom literacy platform at reading stations that we install in participating schools.
Volunteers conduct the reading sessions from their desk, or wherever they have access to a phone and internet connection. We provide training and take care of everything, including background checks.
Original Storybook Series:
Co-created e-books reflecting the culture and first languages of the communities we serve, all written and illustrated by Indigenous artists.
Our vision is a world where all children have the literacy skills needed to thrive.
Our values are:
Literacy: We believe that literacy is a basic human right and a powerful tool for social change.
Equity: We believe that every child deserves access to quality education and support.
Innovation: We believe that we can always find new and better ways to achieve our goals.
Collaboration: We believe that we can accomplish more by working together with diverse partners and stakeholders.
Excellence: We believe that we can deliver high-quality programs and services by holding ourselves accountable, performing rigorous research, and striving for continuous improvement.
Diversity, Equity, and Inclusion
Chapter One is an advocate for equity and is committed to ensuring its community is diverse and inclusive. We welcome applications from members of racialized minorities, women, Indigenous Peoples, persons with disabilities, persons of various sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities and contribute to our excellence. We seek to maintain our commitment to excellence and recognize that increasing the diversity of our staff and ensuring an inclusive environment supports this objective.
Compensation$75,000 per year
How to ApplySubmit a resume and cover letter highlighting relevant experience and explaining why you are a good fit for this role Email application to firstname.lastname@example.org Applications will be accepted until August 31st, 2023
About Chapter One Canada
At Chapter One, we want to create a world where all children have the literacy skills needed to thrive.
So do classroom teachers and parents!
But many teachers and families are unable, on their own, to teach all students to read. They simply don’t have the time or resources to provide the kind of individualized instruction that struggling readers need to succeed.
Every year in Canada 100,000 children complete Grade 3 unable to read at grade level
If students don’t develop a strong phonics foundation and reading fluency by the end of second grade, it is very unlikely that they will be proficient readers in later grades. In fact, kids who don’t read at grade level by the end of Grade 3 are 4X less likely to graduate high school.
That’s why we provide 1:1 reading support at the time students need it most.